SEO Preston

On-Page Search Engine Optimisation

• Speed optimisation – for Google, Bing and your website visitors, every fraction of a second counts. We do a thorough audit, assess desktop and mobile web speeds, and generate a task list of adjustments that will have a beneficial influence on your site’s speed and rankings all as part of our SEO services.
• User experience on mobile devices is a significant ranking element. Since Google’s index now prioritises mobile devices, mobile usability has a significant impact on rankings. All of the websites we create are inherently mobile-focused, but for websites we inherit, we have an audit process that we utilise to find mobile enhancements from both a technical and user-experience point of view. In some extreme cases, this may require a redesign of the website, but this is unusual.

• Code quality – a key ranking element is how clean the code is and how easy it is to access for search engines. Our in-house programmers will examine the code, clearing away any extraneous details and re-coding as appropriate. We recently started working on a site where the site was over 10 times larger than it needed to be because of the poor coding. This is not visible to the website user (other than the site is slower) but it does have a negative impact on the ability of the site to rank higher.
• Security – One of Google’s main ranking factors is a secure site’s credibility. From security certificates to the installation of security software and backup plans, we provide a variety of security improvement solutions that will help improve the “SEO” of your site.
• Schema.org markup: This gives Google an easy-to-understand explanation of your content, which is very helpful for Google and helps you rank highly in SERPs.

Off-page Search Engine Optimisation

Off-page SEO is another key and important part of the SEO strategy that we will provide you with at Piranha. In summary, it is the off-site SEO work that we do on other websites that can affect Google’s opinion about the content on your website.

Inbound link building – this is the process of building links to your content (such as pages on SEO in Preston or commercial photography in Lancashire) from relevant, authoritative sites, such as sites that consider the best photography companies. The SEO community considers incoming links to be “votes”. The more links we have, the more trusted your site gets. This tells Google that your site, its content, and the author are trustworthy, reliable, and relevant. This is why link building to create a credible backlink profile is one of the main pillars of SEO we do here at our head office in Preston, for our clients all over the country.

Research and management of link authority – all aspects of your site’s link building and SEO strategy are managed in-house. We know that building and earning inbound links from trusted sites is more valuable than getting links from websites with low domain authority scores. Search engines also choose/ prefer links to be obtained from authoritative and relevant sites, usually in the same industry, covering the same topic or from review and news sites that provide real on-topic valuable information. At Piranha, we have a list of more than 3,000 websites and website owners we work closely with to create trusted and valued inbound links. Google and Bing’s algorithms look at the relevance of the content surrounding your link; the more important it is, the more value the link will have.

• Anchor text strategy – a very important technique in the world of SEO / link building. Following our keyword research and site segmentation, we create anchor text strategies for our link building; you’ll find them in all the link building examples we’ve done for our clients. For example, a customer based in Preston or Lancashire looking for a local business will find Preston and Lancashire included in the relevant anchor text (text with links that people click to go to the associated website). This is an important SEO signal because it helps Google to better understand the context of each link and its relevance to the content of the page. However, like all SEO work, there is a threshold where this is seen as spammy, so such anchor text strategies are diluted with natural links such as click here or find out more.
• Social media – helps our SEO work as well as being a key digital marketing channel, and we offer a complete social media marketing solution. Sharing targeted content on social platforms such as Facebook, Instagram, and Twitter, and social media in general around your content is a signal to Google that the content is valuable and engaging. Your brand name or company name is another good signal for Google, even without a link to your website (followed or not). Google’s algorithm recognises that people talk about your business when using your brand name. To learn more about our social media management solutions, visit the social media section of our main Piranha website.
• Creation and management of trust signals – recent research by the Piranha team has identified trust as the most important factor when consumers interact with websites. It follows that Google and Bing, as well as many of the other search engines, have also identified trust as an important SEO factor. Trust signals tell search engines that you, your brand, your products, and your content are engaging, valuable and trustworthy to your customers. Evidence of credibility is things like reviews, positive comments on relevant forums, comments on your blog that you have posted, etc. In summary, any positive activity from your users around your product, brand, or content is considered a good sign of trust and can significantly improve your site’s ranking and SEO performance.

Why is SEO Important to Companies like Google and Bing?

Search engines don’t make money directly from organic listings, so you might be wondering why SEO is important to them. In fact, organic listings are the products that allow them to generate advertising revenue through programs like Google Ads. The better the product is for the end user, the more people use it, the more traffic it generates, the more advertisers want to advertise, the higher the ad rates increase and the higher the search engine revenue. If you think of organic listings the same way a magazine invests in its content or a TV channel invests in its production to increase viewership levels as leverage to sell ads, the same goes for search engines. Search engines, therefore, see SEO as important to help deliver relevant, high-quality content. Therefore, many of Google and Bing’s recommendations are for quality and their algorithms are designed to help deliver the best and most relevant search results to encourage us to use their platform over their competitors and increase the likelihood of us clicking on an ad.

Why is SEO Important to Website Owners?

Website owners stand to gain from SEO (search engine optimisation). When search engines like Google show your content to searchers in the organic part of the SERP (Search Engine Results Page), you don’t pay for the ranking or traffic that results from it. Your traffic is free. Organic SEO traffic is also more sustainable traffic because it is not dependent on your existing Google Ads or Bing Ads budget. It is also important to remember that there is no straight line between your search engine ranking and the amount of traffic your site receives. According to MOZ, on average, the first page of Google (considered the top 10) receives 71% of traffic for a search phrase. Pages 2 (11-20) of search results can yield as little as 6%, and the remaining 1,000 pages account for 2-20% of traffic. Therefore, SEO is very important for site owners who want to attract a high number of organic searches in order to get the desired level of online marketing inquiries or online sales.

Why is SEO Important to SEO Agencies like Piranha Digital?

SEO is part of a bigger marketing picture. It is part of the digital marketing mix which, in turn, is part of the total marketing mix. Different types of professional marketing strategies are designed to identify and meet customer needs effectively and SEO is just one of the tools we have at our disposal- we also generate income from providing our knowledge and delivering effective SEO strategies for our clients.

SEO is a critical digital marketing tool for companies. Our clients see great value in getting website traffic and rely on us to stay at the top of our game and be able to provide high-quality, cost-effective SEO solutions that will deliver one of the highest ROI of any marketing solution. It is also very important to us as a major business activity and source of income. Being specialists in SEO allows us to win new digital marketing business and secure high-quality SEO contracts with our key clients.

Why is SEO Important to the End User?

Most of us remember the frustrating first days of using search engines when most of the websites provided by the SERP (Search Engine Results Page) had nothing to do with our original search. We waste time visiting many sites and search engine pages looking for the information we want – you start using the search engine looking for SEO Preston or SEO Agency Lancashire only to be confused by the site that offers the best online casino  (or worse). SEO is therefore very important for the end user in delivering relevant sites that match as closely as possible the intent of the user’s search – if the search fails then the time wasted increases and frustration sets in.

Which is the Best Search Engine to Use

Google has the lion’s share of search traffic in the UK at around 90% and dominates the search engine market in many countries around the world. Globally, over 87% of all English desktop search results are on Google and on mobile this can be as high as 96%.

Yahoo and Bing combined for 1.5% of mobile searches and 8% of desktop searches. For organic SEO, it is clear that Google, in its high position, should be the one you focus on as it will generate more traffic than other search engines combined. However, when it comes to PPC, it’s as much about ROI as it is about total traffic, especially for corporate and manufacturing businesses. Several studies show that Bing Ads can be more profitable than Google Ads with 3X ROI due to a disproportionate number of desktop users using Bing compared to mobile users.

What are Google and Bing’s Ranking Factors?

Google (and other search engines) algorithms consider tens of thousands of ranking indicators when analysing a page to determine where it should be positioned for a specific search query. The number of factors is endless but generally includes High-Quality Content, Backlinks, Search Intent, Website Loading Speed, Mobile Friendliness, Domain Authority, Keyword Optimisation, and Website Structure.

SEO is a Delicate Balancing Act

The major Search engines such as Google and Bing generate revenue from selling ad space on the search results ( PPC Ads / Google and Bing Ads) In order to maximise revenue , these search engines invest heavily in developing algorithms that attempt to make sure the best search results are delivered. In other words, the customer finds the best and most relevant web pages based on their search query.

If companies manipulate these search results, whilst it might be great news for the company that has improved its rankings ( more traffic, more sales, less reliance on Google or Bing ads), it might not be so good for the web user if the pages delivered don’t match exactly what they are looking for. This could eventually result in the user choosing a different search engine and the ad revenue of the first chosen search engine falling.

To limit the chances of this happening, the search engines algorithms attempt to seek out ( and punish) sites that try and manipulate these results so it’s critical the work we do goes unnoticed , adheres as much as possible to the published guidelines and reduced the chances of any penalty, however, we also understand that a little bending is required in order to outsmart the search engines and keep one step ahead of the competitors on the search engines- it’s all a very fine balancing act of risk versus reward

Blog Writing Services from Piranha Digital

At Piranha, our talented creative blog writers can create the perfect blog for you or your business. A recent study we carried out has shown that the optimum number of words required for a page to appear number one in Google search results is 1,400. That’s a lot of written content for a blog post, but it shows how important content volume is to the popularity of each page in the eyes of a search engine. This can conflict with the appearance of a webpage, but unlike a printed brochure where often less is more when it comes to SEO, content is king, and we need to follow current best practices on the volume of content required. Most of the site owners we work with know the importance, including volume, engagement, relevance, and uniqueness of the content we need to create, and we are skilled in providing blog content in the style and tone that they are most likely to publish on our behalf. Typically, our media partners request unique articles from us with a minimum number of 500 words, but some can request articles of 2,000 words or more.

Database of Blog Sites for of-page SEO and link building

At Piranha, we currently have a live, verified, and active database of around 3,000 news sites, blog sites, and free sites that will accept guest blog posts that we write for you. We match these blog posts to the right types of sites, covering the right content, with links to the corresponding pages of your website.

Our database contains high-level search results, including site domain authority, page authority, spam scores, traffic, and audience/content. For many sites, we have analysed how many links we can safely include in the article and whether these links are “follow” or “no-follow”. This information is important when we create a list of our target sites because we need to create a natural and relevant link profile with a good spread of sites with high domain authority and high page authority.

These sites are regularly reviewed for relevance, and we may publish articles individually or in groups or packages. If you would like more information about our blogging services and the types and number of sites that we distribute our client’s blog posts to, please contact us.